Benefits
The commercial benefits derived from MeeMix technology provide your business with the tools to gain additional revenues from existing music and media services, websites and applications.
- Increase sales in the long tail of music preferences using MeeRecommendations
Are you making sales only to customers who consume popular music?
Businesses offer and sell large quantities of relatively few popular catalog items, and miss out on the significant sales potential of the long tail of music consumption, the 90%+ less famous artists. In order for you to utilize the full potential of your entire catalog, provide appealing offers to customers and gain additional sales and higher conversion rates, you must be able to offer personalized recommendations. MeeMix services provide you with the technological ability to make accurate personal recommendations that are based on your existing services and encompass your entire catalog.
- Increase results relevance and optimize cross-sell using MeeMix Simeelarities
What is the click rate of search results in your site?
A standard catalog search generally yields only the content items explicitly tagged with the search term, making up just a small portion of the potential pool of relevant results. Using MeeMix Simeelarities, all the relevant items from your catalog will be presented (following automatic tagging) and listed from most relevant to least. Optimize your search and surface a much wider range of relevant results, exposing your customers to a greater variety of items they are most likely to enjoy and purchase.
- Simplify content accessibility by presenting relevant items first
How many of your customers do not easily find what they're interested in and quickly leave?
MeeMix services provide the tools to present each customer with the most relevant content items first, significantly enhancing content accessibility and user experience.
