MeeMix Taste Prediction Platform
MeeMix combines innovative thinking and vast professional experience into ground-breaking, commercially-applicable taste prediction technology
MeeMix hybrid technology integrates a number of independent methodologies in order to predict musical taste after as little as 2 actions taken by a user and at optimal accuracy. The combination of multiple methods, such as signal processing, machine learning, behavioral analysis and collaborative filtering, marks an innovative, unique approach, which technologically distinguishes MeeMix from other solutions, and provides a significant commercial edge.
The MeeMix Taste Prediction Platform serving as the technological foundation for the various MeeMix services, is powered by 3 main components:
- Off-line Setup - Automatic Classification
Our generic Auto Classification engine automatically runs through our partner's musical catalog, classifying each musical piece by analyzing its musical attributes. Auto Classification can handle music in any language or style, allowing us to serve businesses across the globe. Auto Classification makes periodic updates to your catalog a quick and cost-effective process. Further, we currently offer the only technology capable of automatically classifying music mood.
- Real Time - Taste Prediction
Our unique hybrid technology automatically analyzes, acquires and continuously adjusts the musical taste of each customer in our partner's database, in real-time. It takes into account a variety of sources, such as customer mood, behavior and available information, collective taste and collaborative filtering.
API Interface - Simple, Cost-Effective Integration
A comprehensive API web service provides our partners with a seamless, cost-effective and automatically-updated integration to their applications, with no need for on-site implementation.
Thus, the multi-faceted MeeMix Taste Prediction Platform enables our partners, whether in cable, internet or mobile, to effectively combine our abilities to map their content catalogs and pinpoint their users' preferences into a personalized user experience. This, in turn, provides our partners with a critical advantage over competition: it significantly enhances customer experience and loyalty, while at the same time optimizes the conditions for customer acquisition and consumption and maximizes utilization of the provider's content.